After researching and learning all about yard signs, you have finally decided to get a hands-on one for your own business use. You are bombarded with so many modern designs. So, making one choice seems to be a bit of a dilemma to address. But, with the help of an ultimate guide by your side, designing the perfect lawn signs for your business won’t be that tough of a deal to address now.
Research has stated that it takes drivers just a second to detect an attractive sign-on a busy street. It will then take them another 2 to 3 seconds to read the message on the sign. With such a small window in hand to grab attention, it is vital that your lawn signs get to communicate the message well. So, while designing one such sign for your business, be sure to follow some necessary tips well.
The readability and the size of it all:
While determining the size of the sign along with the size of the fonts, be sure to consider the view distance along with the area’s speed limit. In case you are going on the lawn in a quiet neighborhood where the speed limit is around 25mph, then you can get a smaller sign.
- The most common size as widely used by customers is 18 inches x 24 inches.
- Moreover, you can go for an oversized sign as well for that added visibility rate, especially in busy streets.
The choice of your typeface:
You have to select the font style, which remains legible. For that, you can choose anyone, from sans serif to italics and more. It means you can leave out the script or thin typefaces.
- Always aim for the simpler ones like Helvetica, Garamond, or even Frutiger. Each one of the individual letters must be easily distinguishable from a certain distance.
- As one standard rile, every inch of the letter height will offer around 10 feet of readability.
- For all the political signs out there, it is always important to go a bit bigger.
- The smallest letter can be around 3 inches. However, you must choose the text sizes, which will remain proportional to the overall size of the sign.
- For testing out the font size, you can print out the message in any size on a piece of paper.
- Be sure to step back at multiple distances just to check if the message remains readable at a certain distance.
- Always think about the distance and how far the sign remains from the curb, and how far away the drivers are before they get to see your sign.
Always add the CTA in the end:
You are creating a yard sign with the aim to catch up with potential prospects and even want the customers to take some action. So, once they go through the sign, provide them with the next steps to follow. For that, don’t forget to add a CTA at the end of the sign. Here, you can include the contact details of your company for them to catch up with you.