A lot has changed since the pandemic hit the United States in a serious way in mid-March. Whether we like it or not, COVID-19 is changing the way people search and their overall online behaviors.
As such, it’s important to shift your company’s search technique to match these new consumer behaviors. The SEO that you were using months back might not work in the way you intended any longer.
What search optimization strategies should you be considering for the current era? Read on and we’ll walk you through what you need to know.
Build Trust Between Yourself and Your Audience
Covid-19 has created a great wealth of uncertainty all across the world. Consumers are no longer feeling as secure in their purchases as they once were. Consumer confidence is not high that all promises that businesses make will be upheld.
When approaching your SEO strategy for the rest of 2020, it’s a good idea to try to prioritize content that builds trust between yourself and your potential audience. Don’t just put whatever out there – put out content that is educational and shows you’re committed to providing for your base.
Expressing well-meaning but ultimately empty sentiments about hope and faith is not likely to instill the intended result in your readers.
Update Your Copy
As coronavirus rages on, consumers are approaching almost all aspects of life differently. That means the results as it pertains to your website’s SEO may be radically different as well.
You’ll need to use these SEO tips and others to adjust your web page’s copy to the pertinent concerns of consumers stuck at home.
Break open your analytics and see how pages on your website are doing. Are certain areas that were once doing well now doing poorly? Consumers might be utilizing different keywords while searching in the present era.
Do some keyword research and rewrite your copy on these pages as needed.
Doing research on how consumer behavior has changed in relation to your product or service overall will be key. You may find huge chunks of your website need to be re-evaluated in terms of word choice.
Reconsider Future Plans
What types of campaigns and plans did you have laid out for the coming weeks? It’s a good idea to re-litigate these ideas and ensure they still make sense given the current climate.
You won’t be alone; plenty of large corporations, including KFC, have suspended planned campaigns. Ideas that seemed innocuous or even inspiring months back may now be seen in a totally different light by the general public.
It’s important to be able to change or even outright drop certain plans you have for your website and content if they don’t align with the current world.
The Best Search Technique for SEO During Corona
The search technique you had for your website’s SEO in January may no longer be the right move in the wake of the global pandemic. The above tips can help to readjust your strategy and ensure you succeed.
Need more help with getting the word out about your business? Keep scrolling our blog for more.