Are you looking for a marketing tactic that will make your brand pop?
There are, of course, countless ways to advertise your brand. Some are more effective than others. And some are more expensive than others.
If you want one that’s both effective and won’t break the bank, though, then consider the amazing simplicity of custom business stickers.
Why Use Custom Business Stickers?
When it comes to making an impression through marketing, you want something that doesn’t only click with viewers, but sticks. In this case, literally.
As one of the original tools for guerrilla marketing tactics, custom stickers are an economical and powerful way to promote your brand.
Every age group likes stickers and they’re popular as giveaways and handouts at events. They can be placed on almost any medium, anywhere. Well-designed custom printed stickers for business continue making an impression long after you’ve paid for them.
So we’ll take a look at some great tips and ideas for designing your own custom business sticker.
- Plan for Two Types of Stickers
When you’re looking to promote your brand, the inclination is to plaster it all over your stickers. From the standpoint of your audience, though, there isn’t much value here.
Most people aren’t going to be excited about slapping your logo on their laptop or smartphone case. So when you’re having your stickers made, be sure to have only some of the stickers mention your brand and then make the others more playful.
The alternative to this, however, is to do a full-on logo redesign. If you can create a logo that’s unique and visually interesting, it could end up being a great decoration piece. This is a major undertaking, however. And it may not be in your budget right now.
- Think Outside the Box
If you want your brand to attract more attention, choose a less orthodox shape than a square, rectangle, or circle. It doesn’t cost extra, and it may help boost the design of the sticker.
Does your logo have an eye-catching shape? Maybe that’s the shape your sticker then.
One caveat here, though: If your brand colors are bright, you may want to stick with a more conventional shape. Otherwise, you run the risk of overdoing it.
- Share Themes and Designs
Consider the different themes and designs that represent your business. What is your message? Incorporate all of these into the sticker design in a smart and subtle way that demonstrates the values of your company.
This will make the stickers more memorable and shareable.
- Match Colors With Your Brand
Any color is possible in printing stickers. And color can go a long way in helping viewers to connect with your business.
Of course, if you’re creating two different stickers, the one for your brand is going to have to stick with the colors that represent it. But if you have a color-filled design for your custom stickers, you’ll want to be sure that your brand colors are a big part of that.
By matching the colors with your brand, the stickers that don’t have your logo will still have a strong association with your company.
- Make It Readable
In an ideal world, the stickers that aren’t immediately representing your brand would be able to express something without words.
This is getting more difficult, though – especially given the power of the internet and social media. You’ll likely want to include your social handles, website, and more ways people can find you into the background of the design.
So when you include them, be sure to strike that fine balance between them being too small to read and too large to be distracting.
- Keep It Simple
Steer clear of visually complicated stickers.
You’re not aiming to tell the world everything about your brand in a sticker. Save that for the brochure.
Of course, you want your sticker to stand out. But filling it with unnecessary details isn’t going to do the trick, even if it’s a larger sticker.
So when designing your sticker, consider how long someone will view it. Chances are, it’s only going to be for a few seconds at most. How can you get the main idea of your company across in that short amount of time?
- Design With High Resolution in Mind
On the more technical side, you’ll want to design your stickers in high resolution. That way, should you decide later that you want to make your stickers larger, it won’t ruin the design.
A high-resolution design can also be more easily carried over to other custom design materials such as mugs, t-shirts, and car wraps.
- Shift From RGB to CMYK
If you’re working with a professional graphic designer, you won’t have to worry about this. If not, though, it’s crucial that you change the color space from RGB to CMYK. The CMYK represents the colors cyan, magenta, yellow, and black.
When you buy printer cartridges, these are the four colors in which they’re available. That’s because printing uses these four colors to create an image. By contrast, if you design in the RGB (red, green, and blue) color space, the files may not print correctly.
In fact, many printing companies just flat-out refuse to print in RGB. So you’ll save a lot of time by making that shift at the beginning.
- Stick With Medium Power Adhesives
As much as you want your sticker to have staying power, you don’t want it to stick so much that it won’t come off when the customer tries to remove it.
Trying to remove a sticker with too strong an adhesive is frustrating. And that’s NOT the way you want people to remember your brand. Remember, positive customer experience is essential at all times.
Do You Fancy Yourself an Entrepreneur?
If so, you’ll want to employ every possible marketing tactic to make the most of your business.
Custom business stickers are one of the easiest and most inexpensive ways to do that!
And for more great articles on tips for small business entrepreneurs, keep checking back with our blog!